Adventure Time’s Intended Audience
There has been a big shift in entertainment over the past two decades. It has always been normal for adults to enjoy a little bit of children’s entertainment. You’re supposed to watch that stuff with your kids, after all. And there are plenty of grownup jokes in children’s movies that are there for the adults to pick up, and they’re designed to go over the kid’s heads. However, in the past decade or two, it has become much more normal for adults to consume children’s entertainment.
This has created a strange shift in children’s entertainment. Whereas older cartoons were just silly or banal, newer cartoons occupy a grey area between children’s shows and sitcoms for grownups. Good examples of this include the Regular Show, Stephen Universe, and, of course, Adventure Time. All of these shows are suitable for kids, yes. However, when consuming children’s entertainment, you usually have to suspend judgment. You have to let down your guard a little to enjoy kid’s entertainment. The difference with newer cartoons is that they’re written with a built-in grownup appeal, so that an adult can consume them without feeling as if they’re doing something age inappropriate.
Adventure Time is a good example of this on multiple levels. First of all, it’s a little known fact about the Adventure Time canon that the show is post-apocalyptic. This is incongruous with the way the show presents itself. It appears as something very happy go lucky. It’s also fantasy themed, and fantasy as a genre is typically characterized as escapist. But that extra layer of depth added by the way the world is constructed is just one example of how the show is designed to appeal to multiple demographics.
Another aspect of Adventure Time’s appeal to multiple demographics is its short length. Most episodes run about 11 minutes. This is intentional. If you’re a kid, then it’s bite-sized entertainment that can be consumed regardless of a child’s short attention span. If you’re an adult, then it’s the sort of thing you can watch on your phone while sitting at a bus stop or in a waiting room with some earbuds. The short, consumable nature of the show works for both children and adults, albeit for different reasons.
Adventure Time, and other cartoons like it, shows the changing nature of entertainment. First, cartoons were for kids. Then, they were for kids, but also watched “ironically” by college students and other people who wanted to signal their whimsical ironic sense of humor. Now, the irony has become sincere and you can quite comfortable be an adult running around in an Adventure Time t shirt.
Leave a Comment
You must be logged in to post a comment.